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Crowdstorm : the future of innovation, ideas, and problem solving /

A practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evalua...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Abrahamson, Shaun, 1973-
Autres auteurs: Ryder, Peter, 1954-, Unterberg, Bastian, 1978-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, NJ : John Wiley & Sons, 2013.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Introduction
  • First, some context
  • Planning : the art of the possible
  • Before you start : legal and brand discussions
  • Ask the right question : the call to action
  • Motivate the crowd : fair incentives for participants
  • Organizing : coalitions and recruiting
  • Endnotes
  • List of figures and tables.