APA (7th ed.) Citation

McFarland, C. (2013). Experiment!: Website conversion rate optimization with A/B and multivariate testing. New Riders.

Chicago Style (17th ed.) Citation

McFarland, Colin. Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing. Berkeley, Calif.: New Riders, 2013.

MLA (8th ed.) Citation

McFarland, Colin. Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing. New Riders, 2013.