Hungry start-up strategy : creating new ventures with limited resources and unlimited vision /

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A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohan, Peter S., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2012.
Colección:BK business book.
Temas:
New business enterprises.
Strategic planning.
Venture capital.
Entrepreneurship.
Entrepreneurship
Nouvelles entreprises.
Planification stratégique.
Capital à risques.
Entrepreneuriat.
entrepreneurs.
BUSINESS & ECONOMICS > Development > Business Development.
BUSINESS & ECONOMICS > New Business Enterprises.
BUSINESS & ECONOMICS > Entrepreneurship.
New business enterprises
Strategic planning
Venture capital
Unternehmensgründung
Strategisches Management
Risikokapital
BUSINESS & ECONOMICS / General
Economics
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Six start-up choices. Setting goals: what makes you hungry?
  • Picking markets: feed your customers and they'll feed you
  • Raising capital: maintain your fighting weight
  • Building the team: whom do you invite to the table?
  • Gaining share: satisfy your customers' cravings
  • Adapting to change: don't let others eat your lunch
  • Implications for stakeholders. Straight talk from start-up capital providers
  • Can big companies train entrepreneurs?
  • Resources.

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