Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community /

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"The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Mo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kapin, Allyson, 1974-
Other Authors: Ward, Amy Sample, 1982-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, 2013.
Subjects:
Nonprofit organizations.
Social media.
Social change.
Organizations, Nonprofit
Social Media
Associations sans but lucratif.
Médias sociaux.
nonprofit organizations.
social media.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Why are online and mobile channels so important to nonprofits today?
  • Guiding principles for anytime everywhere
  • Advocacy for anytime everywhere
  • Fundraising anytime everywhere
  • Community building anytime everywhere
  • Multichannel strategies in action
  • Equipping your organization for anytime everywhere
  • Transitioning to anytime everywhere
  • Conclusion: disrupting the nonprofit sector.

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