Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /

From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Salkowitz, Rob, 1967-
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Comic books, strips, etc. > Authorship > Marketing.
Comic books, strips, etc. > Marketing.
Comic books, strips, etc. > Technological innovations.
Popular culture > Economic aspects.
Webcomics.
Culture populaire > Aspect économique.
Bandes dessinées en ligne.
webcomics.
Comic books, strips, etc. > Authorship > Marketing
Comic books, strips, etc. > Marketing
Popular culture > Economic aspects
Webcomics
Languages & Literatures.
Literature - General.
Internet resources.
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