Superior customer value : strategies for winning and retaining customers, third edition /

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Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Weinstein, Art
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton, Fla. : CRC Press, ©2012.
Édition:3rd ed.
Sujets:
Customer services > Management.
Service à la clientèle > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
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