Infographics : the power of visual storytelling /

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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Lankow, Jason (Author), Ritchie, Josh (Author), Crooks, Ross (Author)
Corporate Author: Column Five (Organization)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2012]
Subjects:
Visual communication.
Communication > Graphic methods.
Information visualization.
Business presentations.
Presentation graphics software.
Communication visuelle.
Visualisation de l'information.
Présentations (Affaires)
Information > Méthodes graphiques.
SOCIAL SCIENCE > Media Studies.
Infographie.
Traitement électronique des données.
Réseaux sociaux en ligne.
Multimédia.
Business and Management.
Business presentations
Communication > Graphic methods
Information visualization
Presentation graphics software
Visual communication
Informationsgrafik
Visualisierung
Presentationsteknik.
Visuell kommunikation.
Electronic books.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention
  • Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics
  • The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum
  • Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production
  • Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends
  • Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports
  • Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs
  • What makes a good infographic? : Utility ; Soundness ; Beauty
  • Information design best practices : Illustration ; Data ; Visualization
  • The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company.

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