Navigating social media legal risks : safeguarding your business /

The plain-English business guide to avoiding social media legal risks and liabilities-for anyone using social media for business-written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McHale, Robert
Other Authors: Garulay, Eric
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Que, ©2012.
Subjects:
Internet > Law and legislation > United States.
Social media > Law and legislation > United States.
Electronic commerce > Law and legislation > United States.
Electronic commerce > Law and legislation
Internet > Law and legislation
Social media > Law and legislation
United States
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Social media promotion law: contests and sweepstakes
  • Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say
  • The [mis]use of social media in pre-employment screening
  • Monitoring, regulating, and disciplining employees using social media
  • Social media in litigation and e-discovery
  • Managing the legal risks of user-generated content
  • The law of social advertising
  • Trademark protections from brandjacking and cybersquatting in social networks
  • Balancing gamification legal risks and business opportunities
  • Social media's effect on privacy and security compliance
  • Legal guidelines for developing social media policies and governance models
  • Looking ahead at social media business opportunities, expectations, and challenges.

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