Powerful PR strategies for success (collection) /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Breakenridge, Deirdre
Other Authors: Solis, Brian
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FTPress Delivers, ©2012.
Subjects:
Public relations.
Social media.
Mass media and business.
Relations publiques.
Médias sociaux.
Médias et affaires.
public relations.
social media.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Social media and public relations : eight new practices for the PR professional / Deirdre K. Breakenridge
  • Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre K. Breakenridge
  • PR 2.0 : new media, new tools, new audiences / Deirdre K. Breakenridge.

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