The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy /

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A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Reiman, Joey
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.
Subjects:
Organizational effectiveness.
Organizational change.
Social responsibility of business.
Branding (Marketing)
Organizational Innovation
Efficacité organisationnelle.
Changement organisationnel.
Entreprises > Responsabilité sociale.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Structural Adjustment.
Organizational change
Organizational effectiveness
Social responsibility of business
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