Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web /

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The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time. It le...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solis, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : J. Wiley & Sons, ©2011.
Edición:Rev. & updated.
Temas:
Internet marketing.
Social media > Economic aspects.
Customer relations.
Online social networks.
Branding (Marketing)
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The social media manifesto
  • Making the case for social media: the five Ws+H+E
  • The new media university
  • The new media university 101: blogs, podcasts, and livecasts
  • The new media university 201: communities, social calendars, and livecasting
  • The new media university 301: images and multimedia
  • The new media university 401: Dashboards, social networks, and brands
  • The new media university 501: microblogs, monetization, and Twitter
  • The new media university 601: mobile marketing and video broadcasting
  • The new media university 701: social media optimization, SEO, and content distribution
  • The new media university 801: syndication, illustration, and aggregation
  • The new media university 901: brand personality, discovery, and promise
  • The new media university 1001: attention and word of mouth marketing
  • The new media university 1101: social landscape and initiatives
  • Fusing the me in social media and the we in the social web
  • Learning and experimentation lead to experience
  • Defining the rules of engagement
  • The conversation prism
  • Unveiling the new influencers
  • The human network
  • The social marketing compass
  • Facebook is your home page for the social web
  • Divide and conquer
  • A tale of two cities
  • We earn the relationships we deserve
  • The new media scorecard
  • Conclusion: You are more influential than you may realize
  • Appendix: 30-day listening report: a template for capturing and presenting social media activity.

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