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The elements of content strategy /
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
A Book Apart,
©2011.
|
| Series: | Book Apart (Series) ;
no. 3. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Basic principles
- The craft of content strategy
- Tools and techniques
- In conclusion
- Bonus track: How do I get in?