Social marketology : improve your social media processes and get customers to stay forever /

Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofound...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dragon, Ric
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Internet marketing > Social aspects.
Social media.
Marketing > Social aspects.
Customer relations.
Social Media
Marketing sur Internet > Aspect social.
Médias sociaux.
Marketing > Aspect social.
social media.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and other organizations.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071790505
0071790500

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