Socialnomics : how social media transforms the way we live and do business /

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The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Qualman, Erik, 1972-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, 2012.
Edition:2nd edition.
Subjects:
Social media > Economic aspects.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Foreword
  • Acknowledgments
  • About this book
  • Introduction
  • Word of mouth goes world of mouth
  • Social media = preventative behavior
  • Social media = braggadocian behavior
  • What we can learn from politics
  • I care more about what my neighbor thinks than what google thinks
  • Death of social schizophrenia
  • Winners and losers in a 140-character world
  • Next steps for companies and the "glass house generation"
  • Social media rolodex and resources
  • Social ROI
  • Social success secrets (give them to me now!)
  • Blogging : what works
  • 100+ social media tools
  • Making viral videos
  • Social media for B2B
  • Case studies
  • Faqs
  • Teacher and company resources & exercises
  • About the author.

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