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Good products, bad products : essential elements to achieving superior quality /
Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. --
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
2012.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |