Facebook marketing : an hour a day /

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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored sto...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Treadaway, Chris, 1974- (Author), Smith, Mari, 1966- (Author)
Corporate Author: Sybex Inc
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : John Wiley & Sons, ©2012.
Edition:Second edition.
Series:Serious skills.
Subjects:
Facebook (Electronic resource)
Internet marketing.
Social networks > Computer network resources.
Marketing sur Internet.
Internet marketing
Social networks > Computer network resources
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Internet marketing 1985-2010
  • What is Facebook?
  • Develop a Facebook strategy and measure success
  • Month 1: create the plan and get started
  • Month 2: establish corporate presence with pages and groups
  • Month 3: create demand with Facebook ads
  • Month 4: advanced tactics and campaign integration
  • Customized experiences via Facebook applications
  • The analytics of Facebook
  • Organizational considerations.

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