Marketing in the round : how to develop an integrated marketing campaign in the digital era /

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, commun...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dietrich, Gini
Other Authors: Livingston, Geoff
Format: Electronic eBook
Language:Inglés
Published: Indianapolis : Que, ©2012.
Subjects:
Marketing.
Internet marketing.
Social media.
Mass media > Technological innovations.
Marketing
Social Media
Marketing sur Internet.
Médias sociaux.
Médias > Innovations.
marketing.
social media.
Internet marketing
Mass media > Technological innovations
Social media
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Understand the marketing round and develop your strategy
  • Four marketing round approaches
  • Measurement, refinement, and improvement.

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