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Brilliant copywriting : how to craft the most interesting and effective copy imaginable /
If you#x92;ve ever struggled to craft a persuasive message that really hits the spot you#x92;ll know it#x92;s harder than it looks. Wouldn#x92;t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the p...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson/Prentice Hall,
2009.
|
| Colección: | Brilliant.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Horberry, Roger. | |
| 245 | 1 | 0 | |a Brilliant copywriting : |b how to craft the most interesting and effective copy imaginable / |c Roger Horberry. |
| 246 | 3 | 0 | |a Copywriting |
| 246 | 3 | 0 | |a How to craft the most interesting and effective copy imaginable |
| 260 | |a Harlow, England ; |a New York : |b Pearson/Prentice Hall, |c 2009. | ||
| 300 | |a 1 online resource (xv, 159 pages) : |b illustrations, facsimiles | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Brilliant | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a If you#x92;ve ever struggled to craft a persuasive message that really hits the spot you#x92;ll know it#x92;s harder than it looks. Wouldn#x92;t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that#x92;s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It#x92;s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 6 | |a Publicité |x Rédaction. | |
| 650 | 7 | |a Advertising copy. |2 fast |0 (OCoLC)fst00797842 | |
| 776 | 0 | 8 | |i Print version: |a Horberry, Roger. |t Brilliant copywriting. |d Harlow, England ; New York : Pearson Longman, 2009 |z 9780273727347 |w (DLC) 2009021792 |w (OCoLC)373560823 |
| 830 | 0 | |a Brilliant. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780273727347/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n brilliantcopywri0000horb | ||
| 994 | |a 92 |b IZTAP | ||