Uprising : how to build a brand--and change the world--by sparking cultural movements /

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how you...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Goodson, Scott
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Branding (Marketing)
Social movements.
Stratégie de marque.
Mouvements sociaux.
branding.
social movements.
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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