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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that imp...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Holdren, Anastasia
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, ©2012.
Subjects:
Google AdWords.
Google AdWords
Internet marketing.
Internet advertising.
Electronic commerce.
Marketing sur Internet.
Publicité sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic commerce
Internet advertising
Internet marketing
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