Social Media Metrics For Dummies /

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Poston, Leslie
Format: Electronic eBook
Language:Inglés
Published: Hoboken, NJ : Wiley, John Wiley & Sons, Inc., ©2012.
Series:--For dummies.
Subjects:
Internet marketing.
Social media > Economic aspects.
Marketing research.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Marketing > Recherche.
Réseaux sociaux (Internet) > Aspect économique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing research
Social media > Economic aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Metrics? What the heck is that?
  • Navigating the measurement jungle
  • Putting your metrics on steroids
  • Keeping your finger on the pulse of living, breathing metrics
  • Taking the deep dive into advanced metrics
  • Predicting future metrics
  • The part of tens.

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