Small town rules : how big brands and small businesses can prosper in a connected economy /

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted ad...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moltz, Barry J.
Other Authors: McCray, Becky
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Que, ©2012.
Subjects:
Business planning.
Strategic planning.
Business cycles.
Small business.
Big business.
Management.
Planification stratégique.
Cycles économiques.
Grandes entreprises.
Gestion.
management.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Surviving difficult economic times for the big and small
  • The new normal: profiting when resources are limited
  • Adapting the new economic realities of self-reliance
  • Adapting to the anywhere, "anywhen" business world
  • Forget advertising: learn customer-driven communication
  • How big brands and small businesses are thinking and acting small
  • Going local, even when you are big.

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