Scientific selling : creating high-performance sales teams through applied psychology and testing /

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Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to he...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Martini, Nancy, 1959-
Other Authors: James, Geoffrey, 1953-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2012.
Subjects:
Selling > Psychological aspects.
Success in business.
Vente > Aspect psychologique.
Succès dans les affaires.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Selling > Psychological aspects
Success in business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The science of selling
  • The science of behavioral assessment
  • The science of sales skills assessment
  • The science of hiring sales talent
  • The science of sales training
  • The science of sales coaching
  • The science of sales management
  • The science of sales process
  • How scientific is it?
  • The future of scientific selling.

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