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Behavioral economics for dummies /
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds ligh...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Mississauga, Ont. :
Wiley,
2012.
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| Series: | --For dummies.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |