Package design workbook : the art and science of successful packaging /

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: DuPuis, Steven
Corporate Author: Braue-DuPuis
Other Authors: Silva, John
Format: Electronic eBook
Language:Inglés
Published: Beverly, Mass : Rockport Publishers, ©2011.
Subjects:
Packaging > Design.
Branding (Marketing)
Commercial art.
Stratégie de marque.
Art publicitaire.
branding.
commercial art.
Commercial art
Packaging > Design
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • ""Cover""; ""Title""; ""INGREDIENTS""; ""INTRODUCTION""; ""PACKAGING EVOLUTION: Which came first â€? the product or the package?""; ""THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design""; ""UNLOCKING THE POWER OF DESIGN: Six keys to success""; ""THE PACKAGING PROCESS: Navigating a package design from concept to completion""; ""MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style""; ""DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence""; ""DESIGNER DIRECTORY""

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