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100 habits of successful graphic designers : insider secrets on working smart and staying creative /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Gloucester, Mass. :
Rockport Publishers,
2005, ©2003.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title
- Contents
- Introduction
- Chapter 1. Self-Promotion
- 1 Let the work speak for itself
- 2 Create promotions that reflect the goals of your company
- 3 Keep in touch with your clients, past and present
- 4 Let someone publish your work
- 5 Win and keep clients with a multi-pronged approach to self-promotion
- 6 Use cultural relevance to create ongoing momentum
- 7 Create self-promotional materials that are deceptively simple
- 8 Do an extra-good job on tiny projects
- 9 Distribute your work through respected channels to gain client confidence10 Everything you do promotes yourself
- 11 Walk around a book fair and hand out your book designs to publishers
- 12 Create after-the-fact flyers
- Chapter 2. Working with Clients
- 13 Visit the client�s site�physical and virtual
- 14 Research client decision-making systems
- 15 Spend time with your client to build consensus and create shared goals
- 16 Expand your audience by doing public art projects
- 17 Don�t talk about CD art in a CD art meeting
- 18 All work has its own unique client19 Learn the language of the client
- 20 Teach the client your language
- 21 Seek out creative clients for successful collaborations
- 22 Build small projects into engaging, ongoing work
- 23 Work for the government
- 24 Develop a clear ethic of client interaction that works for you
- Chapter 3. Workflow and In-House Dynamics
- 25 Find an emotional connection with your audience
- 26 Demand respect, creative license, and fair pay
- 27 Expand with your clients
- 28 Develop brands that both reflect and influence culture
- 29 Help save electricity30 If you are a designer, design; if you are a manager, manage
- 31 Accessible can be smart; smart can be funny
- 32 Hire interesting, creative people�and listen to them
- 33 Always keep the valve in the open position
- 34 Cultivate a workplace with a specific look and sound
- 35 Keep decision making simple and nonhierarchical
- 36 Creative directors need to stay creative
- 37 Look far and wide for your sources in the creative process
- Chapter 4. Continuing Education and Professional Development
- 38 Avoid design conferences
- 39 Support young designers40 When you retire, deal with the possibilities, not the necessities
- 41 Go back to school no matter how old you are
- 42 Start a magazine
- 43 Make a low-budget project look expensive
- 44 Read it all, forget it all, and do your own thing
- 45 Actively pursue intellectual subjects that resonate with you
- 46 Learn the vernacular of a new field
- 47 Continue your own education by teaching
- 48 Develop and sustain an art practice throughout your life
- 49 Never stop learning; don�t start teaching