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|a 923352378
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|a (OCoLC)781716300
|z (OCoLC)923352378
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|a CL0500000129
|b Safari Books Online
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|a NC997
|b .H44 2008
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|a 741.6
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Hembree, Ryan.
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| 245 |
1 |
4 |
|a The complete graphic designer :
|b a guide to understanding graphics and visual communication /
|c by Ryan Hembree.
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| 260 |
|
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|a Gloucester, Mass. :
|b Rockport Publishers,
|c 2008, ©2011.
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| 300 |
|
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|a 1 online resource (192 pages) :
|b illustrations, maps
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 504 |
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|a Includes bibliographical references (page 185).
|
| 505 |
0 |
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|a Cover -- Title -- Dedication -- Contents -- Introduction -- Design for Communication -- Graphic Design Is Not Art -- Graphic Design Is Not the Same as Commercial Art -- Graphic Design Is Visual Communication -- Semiotics -- Depth of Meaning -- Perceiving Visual Messages -- The Communicative Quality of Color -- The Role of Design in Everyday Life -- The Design Process -- Research -- Developing the Creative Brief -- Concept Development -- Selling the Idea -- Executing the Concept or Idea -- Keeping a Design Process Record -- Page Layout & Design
|
| 505 |
8 |
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|a The GridPage Elements -- Visual Hierarchy -- Common Design Jobs -- Client Considerations -- Advertisements -- Printed Collateral -- Invitation Design -- Posters -- Brochure Design -- Publication Design -- Annual Reports -- Catalog Design -- Corporate Identity -- An Identity Is Not a Brand -- Identity Design Considerations -- Components of an Identity Program -- Branding -- The Importance of Branding -- Branding Basics -- Defining the Brand�s Audience -- Brand Components -- Package Design -- Branding in the Retail Environment -- Glossary
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| 505 |
8 |
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|a AB -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Selected Bibliography -- Directory of Contributors
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Graphic arts.
|
| 650 |
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0 |
|a Commercial art.
|
| 650 |
|
0 |
|a Graphic design (Typography)
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| 650 |
|
6 |
|a Arts graphiques.
|
| 650 |
|
6 |
|a Art publicitaire.
|
| 650 |
|
7 |
|a graphic design.
|2 aat
|
| 650 |
|
7 |
|a graphic arts.
|2 aat
|
| 650 |
|
7 |
|a commercial art.
|2 aat
|
| 650 |
|
7 |
|a Graphic design (Typography)
|2 fast
|0 (OCoLC)fst00946640
|
| 650 |
|
7 |
|a Commercial art.
|2 fast
|0 (OCoLC)fst00869331
|
| 650 |
|
7 |
|a Graphic arts.
|2 fast
|0 (OCoLC)fst00946595
|
| 776 |
0 |
8 |
|i Print version:
|a Hembree, Ryan.
|t Complete graphic designer.
|d Gloucester, Mass. : Rockport Publishers, ©2006
|z 1592532594
|w (DLC) 2006008642
|w (OCoLC)64770980
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781592532599/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3399880
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|a 92
|b IZTAP
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