Innovative promotions that work : a quick guide to the essentials of effective design /

Billions of dollars are spent every year on promotions, and for some, the payoff is huge.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Cyr, Lisa
Format: Électronique eBook
Langue:Inglés
Publié: Gloucester, Mass. : Rockport Publishers, ©2011.
Sujets:
Graphic arts > Vocational guidance.
Sales promotion > Case studies.
Graphic arts > Marketing.
Graphic arts > Management.
Arts graphiques > Orientation professionnelle.
Ventes > Promotion > Études de cas.
Arts graphiques > Gestion.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Sales promotion.
Case studies.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Cover
  • Title
  • Contents
  • Introduction
  • Image and Brand-Building Promotions
  • Be Inspired
  • Invitations, Announcements, and Cards
  • The Big Idea
  • Keepsake Promotions
  • Get Production Savvy
  • Publication and Newsletter Promotions
  • Treading New Ground
  • Campaigns
  • Directory of Suppliers and Manufacturers
  • Directory of Contributors
  • About the Author

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