Cargando…
The Twitter book /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly,
2011, ©2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Machine generated contents note: 1.Get Started
- Sign up
- Understand what "following" means
- Don't follow people yet
- Quickly create a compelling profile
- Find the people you know on Twitter
- Get suggestions for cool people to follow
- Tweet from the road
- Test-drive the 140-character limit
- Trim messages that are too long
- The secret to linking in Twitter
- Figure out how many people to follow
- Join a conversation: the hashtag (#) demystified
- Key Twitter jargon: tweet
- Key Twitter jargon: @messages
- Key Twitter jargon: retweet
- Key Twitter jargon: DM
- Key Twitter jargon: trending topics
- Key Twitter jargon: tweetup
- Twitter jargon: Fail Whale
- Try it for three weeks or your money back
- guaranteed!
- Get help from Twitter
- 2.Listen In
- Use Twitter search
- Take advantage of advanced search
- Four important things to search for
- Save searches
- Track search with email alerts
- Hunt down
- and back up
- older tweets
- Search the nooks, crannies and archives of your account
- Stay on top of several searches at once, including live-event coverage
- Track tweeted links to your website
- Dig deeper on trending topics
- Find out what people are reading
- Bookmark links for later reading and draw attention to tweets now
- Use a life-changing third-party program
- Life-changing program #1: Seesmic
- Life-changing program #2: TweetDeck
- Use a great mobile client
- Follow smart people you don't know
- Figure out who's influential on Twitter
- Keep track of friends and family
- 3.Hold Great Conversations
- Get great followers
- Reply to your @messages
- Retweet clearly and classify: Part 1 The Overview
- Retweet clearly and classify: Part 2 Retweets Vs. Quoted Tweets
- Retweet clearly and classify: Part 3 Use The Retweet Button
- Retweet clearly and classify: Part 4 Quote A Tweet
- What to retweet
- Troubleshoot your retweets
- Ask questions
- Answer questions
- Send smart @replies
- Get attention gracefully
- Twitter often...but not too often
- Three cool hashtag tricks
- Know your followers
- Unfollow graciously
- Don't auto-DM (for crying out loud)
- Don't spam anyone
- Don't let third-party apps spam (or tweet) on your behalf
- Fight spam
- Recover fast if your account is compromised
- 4.Share Information and ideas
- Be interesting to other people
- Make sure your messages get seen
- Link to interesting stuff around the Web
- Link appealingly to your blog or site
- Use the hub-and-spoke model to your advantage
- Link to a tweet
- Post pictures
- Live-tweet an event
- Provide customer feedback
- griping and glowing
- Overhear things
- Publish on Twitter
- Participate in fundraising campaigns
- Make smart suggestions on FollowFriday
- Mark tweets as favorites to draw attention to them
- Post on the right days and at the right times
- Repost important tweets
- 5.Reveal Yourself
- Post personal updates
- Go beyond "What's happening?"
- Use the right icon
- Fill out your full bio (it takes two seconds)
- Spiff up your background
- Cross-post to Facebook, Linkedin, and more
- Divulge your location
- Post your Twitter handle widely
- 6.Twitter for Business: Special Considerations and Ideas
- Listen first
- Have clear goals
- Integrate with your other channels
- Start slow, then build
- Figure out who does the tweeting
- Reveal the person behind the curtain
- Manage multiple staffers on one account
- Coordinate multiple accounts
- Be conversational
- Retweet your customers
- Offer solid customer support
- Post mostly NOT about your company
- Link creatively to your own sites
- Make money with Twitter
- Advertise on Twitter...maybe
- Report problems...and resolutions
- Post personal updates
- Use Bitly to track click-throughs and create custom short domains and URLs
- Engage journalists and PR people
- Follow everyone who follows you (almost)
- Four services for measuring Twitter
- Three bonus tools for business accounts.