Content strategy for the web /

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Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Halvorson, Kristina
Other Authors: Rach, Melissa, Cancilla, Sarah
Format: Electronic eBook
Language:Inglés
Published: Berkeley, CA : New Riders, [2012]
Edition:Second edition.
Subjects:
Web site development.
Web site development > Management.
Sites Web > Développement.
Sites Web > Développement > Gestion.
COMPUTERS > General.
Internet.
Communication.
Analyse de contenu.
Manuels.
Web site development
Websites.
Strategisch management.
Electrical & Computer Engineering.
Engineering & Applied Sciences.
Telecommunications.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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