Brand advocates : turning enthusiastic customers into a powerful marketing force /

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"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fuggetta, Rob
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, 2012.
Sujets:
Relationship marketing.
Customer loyalty.
Word-of-mouth advertising.
Branding (Marketing)
Marketing relationnel.
Consommateurs > Fidélité.
Bouche-à-oreille (Publicité)
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > General.
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