Maximizing performance /

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting informatio...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Seymour, John (Writer on personal development)
Other Authors: Shervington, Martin
Format: Electronic eBook
Language:Inglés
Published: New York : Dorling Kindersley Pub., 2001.
Series:Essential managers.
Subjects:
Employees > Training of.
Employee motivation.
Personnel management.
Business.
Public relations > Management.
Public relations.
Social media.
Social Science.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Copyright Page; Introduction; Chapter 1 Understanding Public Relations; Defining Public Relations; Using PR with Marketing; Communicating Effectively; Taking a Strategic Approach; Chapter 2 Developing PR Skills; Communicating with Staff; Managing your Corporate Reputation; Caring for Customers; Planning a Campaign; Organizing Events; Exhibiting at Events; Improving your Presentation Skills; Developing an Internet Site; Handling Crises; Chapter 3 Working with the Media; Making Friends with the Media; Attracting Coverage; Giving Media Interviews; Getting Photographs Published.
  • Monitoring Media CoverageChapter 4 Producing Publicity; Thinking About Publicity; Writing Copy; Designing Publicity; Commissioning Photography; Getting Publicity Printed; Assessing your PR Ability.

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