The customer experience edge : technology and techniques for delivering an enduring, profitable, and positive experience to your customers /

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Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies; this book brings you practical and proven ways to create your customer experience programs and overall business strategies. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Soudagar, Reza, Hildebrand, Volker (Author), Iyer, Vinay (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Consumer satisfaction.
Customer relations > Management.
Customer services > Technological innovations.
Consumer Behavior
Consommateurs > Satisfaction.
Service à la clientèle > Innovations.
Commerce.
Business & Economics.
Marketing & Sales.
Business and Management.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies; this book brings you practical and proven ways to create your customer experience programs and overall business strategies. --
Item Description:Title from title screen.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780071786966
0071786961
1283315602
9781283315609
9786613315601
6613315605

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