Soudagar, R., Hildebrand, V., & Iyer, V. (2012). The customer experience edge: Technology and techniques for delivering an enduring, profitable, and positive experience to your customers. McGraw-Hill.
Cita Chicago Style (17a ed.)Soudagar, Reza, Volker Hildebrand, y Vinay Iyer. The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience to Your Customers. New York: McGraw-Hill, 2012.
Cita MLA (8a ed.)Soudagar, Reza, et al. The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience to Your Customers. McGraw-Hill, 2012.
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