Find your next : using the business genome approach to find your company's next competitive edge /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kates, Andrea
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Diffusion of innovations.
New products.
Strategic alliances (Business)
Strategic planning.
Diffusion of Innovation
Innovations > Diffusion.
Alliances stratégiques (Affaires)
Planification stratégique.
Diffusion of innovations
New products
Strategic planning
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The business genome : the key to next
  • A new outlook for business
  • Find your next process
  • Products and service innovation
  • Customer impact
  • Talent, leadership, and culture
  • Process design
  • Secret sauce
  • Trendability
  • Case studies.

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