Corporate entrepreneurship : how to create a thriving entrepreneurial spirit throughout your company /

A practical approach to one of the hottest trends in business today--creating entrepreneurial ventures within large companies to combat increased competition online and abroad.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Hisrich, Robert D., Kearney, Claudine (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Entrepreneurship.
Corporate culture.
Creative ability in business.
Venture capital.
Entrepreneurship
Organizational Culture
Entrepreneuriat.
Culture d'entreprise.
Créativité dans les affaires.
Capital à risques.
entrepreneurs.
Business & Economics.
Economic Theory.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Entrepreneurship and corporate entrepreneurship
  • Behavioral aspects of corporate entrepreneurship
  • Understanding and managing the entrepreneurial process
  • Identifying, evaluating and selecting the opportunity
  • Locating the venture in the organization
  • Organizing the venture
  • Controlling the venture
  • The internal politics of venturing
  • Developing the business plan
  • Selecting, evaluating and compensating corporate entrepreneurs
  • Funding the venture
  • Implementing corporate venturing in your organization.

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