The Arab world unbound : tapping into the power of 350 million consumers /

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"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mahajan, Vijay, 1948-
Other Authors: Zehr, Dan
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass, A Wiley Imprint, 2012.
Subjects:
Marketing > Arab countries.
International business enterprises > Arab countries.
Marketing > États arabes.
Entreprises multinationales > États arabes.
BUSINESS & ECONOMICS > International > Marketing.
International business enterprises
Marketing
Arab countries
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. I. Discovering the Arab World
  • pt. II. Tapping into the well of Arab consumers
  • pt. III. Conclusion.

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