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The Arab world unbound : tapping into the power of 350 million consumers /

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"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Mahajan, Vijay, 1948-
Otros Autores:	Zehr, Dan
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Francisco, CA : Jossey-Bass, A Wiley Imprint, 2012.
Temas:	Marketing > Arab countries. International business enterprises > Arab countries. Marketing > États arabes. Entreprises multinationales > États arabes. BUSINESS & ECONOMICS > International > Marketing. International business enterprises Marketing Arab countries
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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