The Arab world unbound : tapping into the power of 350 million consumers /

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"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mahajan, Vijay, 1948-
Autres auteurs: Zehr, Dan
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco, CA : Jossey-Bass, A Wiley Imprint, 2012.
Sujets:
Marketing > Arab countries.
International business enterprises > Arab countries.
Marketing > États arabes.
Entreprises multinationales > États arabes.
BUSINESS & ECONOMICS > International > Marketing.
International business enterprises
Marketing
Arab countries
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