Content strategy at work : real-world stories to strengthen every interactive project /

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Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bloomstein, Margot
Format: Electronic eBook
Language:Inglés
Published: Waltham, MA : Morgan Kaufmann, ©2012.
Subjects:
Internet marketing.
Branding (Marketing)
Information technology > Management.
Web site development.
Web sites > Design.
Marketing sur Internet.
Stratégie de marque.
Technologie de l'information > Gestion.
Sites Web > Développement.
Sites Web > Conception.
branding.
Information technology > Management
Internet marketing
Web site development
Web sites > Design
Online-Marketing
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