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Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing /

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hasen, Jeff, 1958-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, 2012.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)