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Event marketing : how to successfully promote events, festivals, conventions, and expositions /
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere & mdash;in the U.S. alone, there are more than 2,500...
| Call Number: | Libro Electrónico |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
©2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |