Preston, C., & Hoyle, L. H. (2012). Event marketing: How to successfully promote events, festivals, conventions, and expositions (2nd ed.). John Wiley & Sons.
Cita Chicago Style (17a ed.)Preston, Chris, y Leonard H. Hoyle. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. 2nd ed. Hoboken, NJ: John Wiley & Sons, 2012.
Cita MLA (8a ed.)Preston, Chris, y Leonard H. Hoyle. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. 2nd ed. John Wiley & Sons, 2012.
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