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The myths of innovation /
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide thei...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Sebastopol, CA :
O'Reilly,
©2010.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Commitment to research accuracy
- The myth of epiphany
- We understand the history of innovation
- There is a method for innovation
- People love new ideas
- The lone inventor
- Good ideas are hard to find
- Your boss knows more about innovation than you
- The best ideas win
- Problems and solutions
- Innovation is always good
- Beyond hype and history
- Creative thinking hacks
- How to pitch an idea
- How to stay motivated
- Appendix : Research and recommendations.