CRM fundamentals /

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"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kostojohn, Scott, Johnson, Mathew (Author), Paulen, Brian (Author)
Other Authors: McKinnie, Tom (Reviewer)
Format: Electronic eBook
Language:Inglés
Published: [New York, N.Y.] : Apress, ©2011.
Series:Expert's voice in information technology.
Subjects:
Customer relations > Management.
Customer relations > Management > Data processing.
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Informatique.
Customer relations > Management
Customer relations > Management > Data processing
Electronic commerce
computerwetenschappen
computer sciences
informatiesystemen
information systems
communicatie
communication
Information and Communication Technology (General)
Informatie- en communicatietechnologie (algemeen)
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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