Demand : creating what people love before they know they want it /

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various mis...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Slywotzky, Adrian J.
Other Authors: Weber, Karl, 1953-, Courvoisier, Dave (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Minneapolis, Minn.] : HighBridge Audio, 2011.
Subjects:
Demand (Economic theory)
Supply and demand.
Consumption (Economics)
Consumers > Attitudes.
Demande (Théorie économique)
Offre et demande.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Marketing > Research.
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Audiobooks.
Livres audio.
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