Keyword intelligence : keyword research for search, social, and beyond /

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A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jones, Ron, 1956-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : John Wiley, [2012]
Series:Serious skills.
Subjects:
Keyword searching.
Internet marketing.
Recherche par mots-clés.
Marketing sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Keyword searching
Schlagwort.
World Wide Web.
Suchmaschine.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Keyword research history and its evolving role in marketing
  • How to develop a successful keyword strategy
  • Keyword research tools
  • Finding keywords
  • Refine your initial list of keywords in seven steps
  • Using keywords for SEO
  • Using keywords for PPC
  • Using keywords for social media
  • Using keywords for mobile and local
  • Keywords and site architecture
  • Creating great content with keywords
  • Using keywords for branding and messaging
  • International keyword research
  • Keyword measurement.

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