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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models /
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CB...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
©2011.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |