APA (7th ed.) Citation

Maddock, G. M., Uriarte, L. C., Flaim, J., & Miller, B. S. (2011). Brand new: Solving the innovation paradox--how great brands invent and launch new products, services, and business models. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Maddock, G. Michael, Luisa C. Uriarte, Javier Flaim, and Brett S. Miller. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Hoboken, NJ: John Wiley & Sons, 2011.

MLA (8th ed.) Citation

Maddock, G. Michael, et al. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. John Wiley & Sons, 2011.