Maddock, G. M., Uriarte, L. C., Flaim, J., & Miller, B. S. (2011). Brand new: Solving the innovation paradox--how great brands invent and launch new products, services, and business models. John Wiley & Sons.
Style de citation Chicago (17e éd.)Maddock, G. Michael, Luisa C. Uriarte, Javier Flaim, et Brett S. Miller. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. Hoboken, NJ: John Wiley & Sons, 2011.
Style de citation MLA (8e éd.)Maddock, G. Michael, et al. Brand New: Solving the Innovation Paradox--how Great Brands Invent and Launch New Products, Services, and Business Models. John Wiley & Sons, 2011.
Attention : ces citations peuvent ne pas être correctes à 100%.